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Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion


Influence: The Psychology of Persuasion

ratings:
4.5/5 (960 ratings)
Length:
10 hours
Publisher:
Released:
Oct 11, 2016
ISBN:
9780062660398
Format:
Audiobook

Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Publisher:
Released:
Oct 11, 2016
ISBN:
9780062660398
Format:
Audiobook

About the author



Reviews

What people think about Influence

4.6
960 ratings / 88 Reviews
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Reader reviews

  • (5/5)
    Powerful, insightful book on marketing from the perspective of the buyer. As an author, I had difficulty trying to identify my core readership. This book helped and I discovered my most-devoted fans were not the demographic I had imagined. This book delivers practical techniques and tips on identifying and reaching your buyers (readers).
  • (4/5)
    Some of the contemporary examples and references are a bit dated (such as the "click-whirr" of tape players), but the information is fascinating and useful. This book is simple to read and should be of great interest to anyone who doesn't want to be conned, swindled, finagled, cheated, misled, or otherwise tricked into loss of life, liberty, or property at the hands of unscrupulous merchants, politicians, or anyone else.
  • (5/5)
    Good book very interesting worth reading and listening to the same
  • (5/5)
    A must read for anyone seeking to influence or understand how they are being influenced, which is pretty much everyone. ?
  • (5/5)
    Excellent insights that explained certain incidents in my own life both as the buyer and seller/persuader.
  • (4/5)
    Funny, informative and arms you with awareness of persuasion tactices unknowingly used on an everyday basis.